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Synchronized data integration: A digital commerce perspective

To compete in digital commerce requires speed at global scale plus the ability to learn customer intent in real-time and act quickly to deliver personalized shopping experiences where and when shoppers want it. Digital commerce platforms have moved beyond traditional online into the real world to include integration with in-store experiences, social media channels with “click to buy” buttons, and B2B now embracing direct-to-consumer engagement. This demand requires the advanced capability to rapidly integrate data across internal sources of truth, big data analytics that combine operational data with social media insight and digital ecosystems that span a network of global SaaS and cloud solutions.

Traditional data integration was designed for point-to-point, on premise connections not real-time, digital experiences built on hyper-connected data.  The smart grid for enterprise data is an exciting new approach to flexibly connect, synchronize, and transform data in transit over globally connected clouds such as ERP, e-commerce, CRM, and social channels. The platform provides reliable and consistent guarantees for transactional data, which means analytics algorithms can be highly automated.  And synchronization of data across any cloud and application enables the dynamic integration of a global digital ecosystem that creates highly responsive customer engagement and monetization.

The smart grid approach promises to help enterprises sell faster through automating, scaling and delivering the kind of hyper-connected, responsive experiences that today’s global consumers demand.

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